It’s come to my attention that many online outlets are feeling their share (and maybe more) of the financial crisis. Before getting into all of that, let’s take an unscientific yet completely random poll: how many people out there enjoy web content for free? Music, videos, ebooks, reviews, articles, news, how-to blogs, and whatever else? The follow-up question is, would you watch or participate if you could only do so by paying to get it?
With the exception of The Guild, Ask a Ninja, or perhaps videos made by Key of Awesome, how many of you think the makers of that content make money? Enough to live on? If you go to a night club to see a local band, a cover charge is expected, or at least a two-drink minimum. Web content, however, is so plentiful that people expect it to be free; if they have to pay, they can always go someplace else. The counterpoint to this, however, is “What is being sold?” If the content is being created to gain eyeballs, how does that translate in making money for time spent and the creativity that went into it? We’re not even talking about the material costs of props, photography or video equipment, or travel expense; the people who create these things have experience and give their time, so shouldn’t that be worth something?
Continue reading “Create Awesome Online Content for Fun and.. Wait, What?”
